HealthControl
Proven Three-Step Model to Change Behavior
Our marketing approach is grounded in behavioral science, powered by our proprietary HealthControl model, and supercharged by GenAI platforms.
Developed from over 130 hours of primary research with leaders such as Prof. Shafi Ahmed, Eleanor Stride OBE, Nigel Osborne MBE, and Paul Simms.
HealthControl is a proven three-step framework that shapes behaviors, transforms markets, and elevates ideas:
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Provoke
Identify the insight that makes customers pause and reflect.
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Aid
Uncover the real challenges they face and show how to navigate them.
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Spark
Define the call to action that compels new choices and behaviors.
This framework culminates in a single-minded proposition that ensures every interaction speaks directly to customer needs, establishes new behaviors, and drives measurable outcomes such as increased engagement and prescribing behavior.
GenAI enhances this process by simulating audience reactions, testing creative variations, and generating insights that sharpen and optimize the brand experience. This allows us to experiment, iterate, and deliver strategies and ideas with greater precision, speed, and impact.
A track record of industry firsts — a commitment to do it again
“The Considered has been a breath of fresh air. They have exceeded our expectations at EVERY turn.”
Senior Director | Otsuka
