Team

Aurora Archer is a globally recognized leader in equity, culture, and organizational transformation, advising brands navigating meaningful change.

Founder and CEO of The Opt-In™, Aurora has spent over 25 years helping organizations embed equity, emotional intelligence, and accountability into their leadership, culture, and strategy. Her work spans healthcare and beyond, supporting businesses to move from intention to action.

A trusted board advisor, Aurora is known for challenging convention and ensuring inclusion is not performative, but structural, measurable, and lasting.

Paul Moorcroft is a senior finance and operations leader with deep experience scaling service-based organizations in complex, fast-moving environments.

Before joining The Considered, Paul ran the North American finance team at Havas Health & You. Since joining at the ground floor, he has helped double the business year-on-year while maintaining a 94% staff retention rate—balancing growth, discipline, and long-term sustainability.

Paul holds a master’s degree in Professional Accountancy and is a UK Certified Public Accountant (Association of Chartered Certified Accountants).

Tina Bertolini leads client partnerships at The Considered, with accountability for how the agency shows up, delivers, and builds trust over time.

A founding member of the agency, Tina brings more than 15 years of experience leading complex healthcare engagements across global and US markets. She is known for operational precision, calm leadership under pressure, and an ability to align teams around clear priorities, ensuring ambitious work is delivered flawlessly.

Tina plays a defining role in long-term client relationships, translating strategy into execution and ambition into measurable impact.

Vini Watson leads the end-to-end execution of creative output at The Considered, ensuring ideas move from ambition to reality with precision, craft, and pace.

He is responsible for how work is built, delivered, and scaled across channels and platforms, bringing structure to complexity and consistency to execution. Vini plays a central role in operationalizing the agency’s GenAI capability, embedding it into production workflows to increase speed, quality, and efficiency without compromising creative or regulatory standards.

Known for combining operational discipline with creative sensitivity, Vini ensures GenAI amplifies talent rather than replaces it, protecting the integrity of ideas while unlocking more time for thinking, experimentation, and excellence.

Emily Knight-Kristoffersen is the Chief Creative Officer at The Considered, responsible for the creative vision, standards, and ambition of the agency’s work.

With over 15 years of experience in healthcare communications across three continents, Emily brings a rare scientific fluency to creative leadership. Holding a BSc in biology and an MSc in immunology, she translates complex science into clear, emotionally resonant ideas that stand up to regulatory scrutiny.

Emily leads brands across social, film, and experience, from non-governmental organizations (NGOs) to global pharma, and is known for building work that is both creatively brave and medically rigorous, where craft, clarity, and credibility coexist.

Rob Fuller is the Chief Strategy Officer at The Considered, shaping how brands think, behave, and grow in complex healthcare categories.

With more than 20 years’ experience across pharma, consumer health, and high-growth biotech, Rob has led global strategy teams at agencies including McCann Health, Havas, and VCCP Health. His work spans both established and emerging categories, with a track record of driving category-defining innovation.

Rob plays a central role in the evolution and application of The Considered’s proprietary HealthControl model, ensuring behavioral insight underpins strategy, creative ambition, and commercial decision-making. He is known for building clear, human strategies that cut through complexity—grounded in real-world behavior, ethical consideration, and measurable impact.

Chelsea McCloskey-Lambert is the Executive Medical Director at The Considered, responsible for ensuring scientific rigor strengthens, rather than limits, creative ambition.

A seasoned medical communications leader, Chelsea brings deep experience across endocrinology, rare disease, and launch excellence. She is known for shaping clear, differentiated medical narratives that stand up to regulatory scrutiny while driving real commercial impact.

Chelsea plays a critical role in bridging medical, strategy, and creative teams, ensuring science is translated accurately, confidently, and with intent—supporting work that earns trust with healthcare professionals, regulators, and clients alike.

Holly Balmforth is EVP, Client Services Director at The Considered, leading global healthcare brands through first-of-their-kind campaigns across Europe and North America.

She has pioneered digital-first healthcare work addressing some of the industry’s most complex challenges, including mental health stigma, access in oncology and rare disease, and adherence within digital therapeutics.

With a background in neuroscience and psychology, Holly combines scientific insight with strategic creativity, shaping campaigns that inspire action, shift behavior, and deliver meaningful impact for patients and healthcare systems.

Tanya Mishu is a Creative Director known for crafting award-worthy campaigns that blend storytelling, technology, and strategy.

A Clio Health Awards juror in 2025, Tanya brings global recognition and creative credibility to her work. She led the award-shortlisted Psoriasis AR campaign for COSENTYX, pushing the boundaries of digital engagement, and the award-winning Kidney campaign for AstraZeneca.

Previously at McCann Health and Publicis, Tanya has shaped campaigns across pharma and consumer brands, including Swiffer and Wendy’s. She brings strong art direction and cross-platform expertise to healthcare communications—breaking stigma, building engagement, and translating complex science into human stories.

Jade brings over 15 years of client services experience across consumer packaged goods and healthcare, with expertise spanning both consumer and healthcare professional audiences.

She has led initiatives across therapeutic areas, including neurology, oncology, vaccines, gastroenterology, and ophthalmology, driving omnichannel strategy and implementation. Jade is experienced in leading teams through product launches and overseeing medical congress engagement.

She is passionate about building strong partnerships and delivering thoughtful, strategic solutions that support sustained brand growth.

Nick brings over 15 years of design leadership and a track record of award-winning creative work across global healthcare and consumer campaigns.

He has led numerous award-winning projects and, since joining The Considered, has helped the agency earn industry recognition, including PM360 Pharma Choice and MM&M awards.

Nick combines strong design rigor with clear storytelling to elevate healthcare communications and bring complex ideas to life.

EB is a senior client leader at The Considered and one of the agency’s earliest recruits, helping shape how the business works with clients from the ground up.

She is known for bringing clarity, structure, and momentum to complex engagements, partnering closely with clients to ensure work is strategically rigorous and creatively ambitious. EB excels at navigating ambiguity, aligning stakeholders, and translating big ideas into clear, executable plans.

With a calm, considered approach, EB helps build work that earns trust, drives progress, and delivers impact, balancing strategic intent with practical delivery at every stage.

Jackie Colognesi is EVP, Strategy & Insights at The Considered and one of the agency’s earliest recruits, helping define its strategic foundations from the outset.

A strategist and storyteller, Jackie blends user experience, content design, and behavioral insight to shape work that drives meaningful change in healthcare. She is a co-author of The Considered’s proprietary HealthControl model, playing a central role in translating behavioral science into a clear, usable strategy.

Jackie is known for grounding innovation in human reality, ensuring ideas are not only ambitious but also actionable, ethical, and effective in the real world.

Leah Takekoshi leads Talent at The Considered and is the driving force behind CARE, the agency’s people-first operating model.

She designs and embeds culture, talent, strategy and ways of working that allow people to do their best work in a remote-first environment. Leah is known for building systems that prioritize wellbeing, growth, and belonging, without compromising performance.

Through CARE, Leah ensures The Considered’s values are lived day to day, creating an environment where talent thrives and the work benefits as a result.