Breaking the rules others follow
The Considered + AI
Founded in 2021, The Considered is an AI-native marketing agency built to break the rules others follow. Where tradition breeds bureaucracy, we embrace freedom. Where competitors chase profit, we champion creativity. Where others accept convention, we set new standards.
We harness the power of GenAI and the reach of remote-first, world-class talent to unlock ideas that change behavior, deliver measurable impact, and improve health outcomes.
Passionate, confident, and liberated from outdated rules — this is how we show up for our clients, our people, and our industry.
92% of clients strongly recommend The Considered
Our Vision
Change with the world around us, so we can better change it for others.
GenAI
Augmenting Brilliance
From inception, The Considered was built as an AI-native agency, not adapting to GenAI but designed around it. We recruit people with a genuine passion for AI-driven innovation and hardwire that capability into every role, process, and workflow.
Our intelligent infrastructure automates the essential but non-creative tasks (literature reviews, competitive scanning, social listening, content structuring, proofreading, fact-checking, compliance checks, and workflow support). This frees our teams to focus on what matters most: sharper strategy, bold ideas, and breakthrough innovation.
GenAI is our greatest amplifier. It gives our people more of the rarest commodity: thinking time. Faster visualization means more room to experiment, to fail, to iterate, and ultimately to create brilliance. That freedom is grounded in rigor. We channel it through our HealthControl framework—rooting every idea in real-world behavior change—and through design-thinking tools that sharpen, stress-test, and elevate our work. The result: ideas that are not only braver, but smarter and more effective.
Sponsored Pharma’s 1st AI Ethical Manifesto
98% use GenAI daily
83% of our team call GenAI their work bestie.
“They took the time to understand us, then challenged us, then challenged pharma & it unlocked new perspectives and ideas to drive our success.”
Customer & Market Activation
CARE
For the mind, body & soul.
CARE is our remote-first model for supporting mind, body, and soul — the foundation of a culture that delivered 98% staff retention in 2024, with every new hire joining through referral.
Traditional office life has had centuries to evolve; remote-first work is still in its infancy. That’s why we’ve made an unequivocal commitment to experiment, refine, and optimize how people thrive in this environment. CARE is the result: a holistic program designed to support individuals and unify the team.
Mind
Monthly one-to-one mentoring with industry leaders such as June Laffey, Aurora Archer, and Dave Birss. Weekly guidance from a personal AI coach. Group mindfulness sessions led by psychologist Wendy Dignan.
Body
Summer and winter retreats in LA and Park City, with a strict no-work policy. Every new starter receives sneakers before their laptop and joins our team step challenge. Gym memberships reimbursed.
Soul
A Director of CARE dedicated to embedding kindness across the company. CARE packages to enhance home workspaces.Bi-annual bonuses and equity for all.
98% staff retention in 2024
The Considered Values
Passionate, Liberated, Polished, Confident.
Supercharged by GenAI
HealthControl
Our marketing approach is grounded in behavioral science, powered by our proprietary HealthControl model, and supercharged by GenAI platforms.
This framework culminates in a single-minded proposition that ensures every interaction speaks directly to customer needs, establishes new behaviors, and drives measurable outcomes such as increased engagement and prescribing behavior.
GenAI enhances this process by simulating audience reactions, testing creative variations, and generating insights that sharpen and optimize the brand experience. This allows us to experiment, iterate, and deliver strategies and ideas with greater precision, speed, and impact.
Developed from over 130 hours of primary research with leaders such as Prof Shafi Ahmed, Eleanor Stride OBE, Nigel Osborne MBE, and Paul Simms.
HealthControl is a proven 3-step framework that shapes behaviors, transforms markets,and elevates ideas:
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Provoke
Identify the insight that makes customers pause and reflect.
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Aid
Uncover the real challenges they face and show how to navigate them.
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Spark
Define the call to action that compels new choices and behaviors.
Information
A New Model for a New Era.
Remote-first work and GenAI adoption are two of the most profound shifts in marketing in the past 50 years—alongside the desktop revolution of the 1990s and the internet boom of the 2000s.
Founded in 2021 by David Hunt,THE CONSIDERED was designed to seize these shifts: eliminating inefficiency and bureaucracy, and building a model that delivers modern campaigns with measurable impact.
64 People Worldwide
In just four years, we’ve grown to 64 people worldwide entirely through referrals.
Contact
Key Contacts
- David Hunt
- Founder
- Paul Moorcroft
- CFO