Meet the considered
At 50-strong, we’re small enough to care and big enough to deliver.
Why now? Why us? The world has changed. While some agencies have been forced to adapt, we’ve made a very conscious and collective decision to start with a blank slate.
We’ve had time to consider what we’d do differently.
We’ve had time to consider what’s really important to us.
As the world reboots, we are starting over too. Completely.
A considered collective of global talent.
There are no boundaries in our search for the best talent. We are a diverse team of experts based in the US, supported by creatives around the world, with uncommon experiences, inconsistent cultures, and alternate ideas.
Truthfully, it doesn’t matter where you are, it only matters who you are.
David Hunt | CEO, Founder
Professor Shafi Ahmed
Professor Shafi Ahmed | Director
Jane Kidd | Director
Aurora Archer | Director
Headquartered in New York. Heads everywhere.
Geography as an enabler not limiter.
Founder and Chief Creative Officer
Peter Armstrong | Founder and Chief Creative Officer
Partner, Social Media & Digital Health
Alex Butler | Partner, Social Media & Digital Health
Aishika Manna | Search
Siobhan Robertson | Performance
Leanda Falcon | CX
Partner, Social Media & Digital Health
Matt Baker | Partner, Social Media & Digital Health
Hannah Watts | Performance
Christine Von Raesfeld
Christine Von Raesfeld | Patient Engagement
Breaking the rules to unleash talent.
Breaking the rules to re-imagine healthcare.
Breaking the rules to think beyond the formula.
Alexander Kumar | Medical
Laura Jordan | Business
Angelo Giaquinto | Creative
Tiyasa Chakraborty | Search
Tina Bertolini | Operations
Michail Apokoroniotakis | Search
Jesse Portillo | Creative
Meena Toor | Content
Josh Bowley | UX
Jen Gormley | CX
Aaron Lipp | Business
Keaton Wilson | Operations
Billy Harkcom | Creative
Problems define our solutions. Not agency services.
We think outside boxes. Except this one.
Stewart Hamilton-Arrandale | UX
Belinda Normsaskul | Data
Gabe Capone | Creative
Usmaan Ahmed | Community Management
Fernado Ogihara | CX
Pain free client experiences.
Harry Sklavounos | Content
Lisa Dey | Content
Matt Lowe | Partner, Search
Hanna Archibald | Search
Holly Martin | CX
Julie-Ann Baker | Social Media
At 50-strong, small enough to care and, big enough to deliver.
Abi Burrows | Content
Jason Brown | Partner, Search
Solving the challenges of reduced physical customer engagement.
Unlocking the potential of the tech enabled society.
Diana Whistance-Smith | Performance
Ronny Kar | Search
Shweta Ghosh | Performance
Paramjeet Kishore | Content
Team of pioneers with a decade-long track record in the delivery of industry firsts.
Marielle van de Rijt
Marielle van de Rijt | Data
A BALANCE between doing good work and feeling good about ourselves.
Mariia Bondarenko | Performance
Mark Holt | Partner, CX
Abhijit Dutta | Content
Emily McDowall | CX
Saday Kumar | Performance
HCP, Consumer and Patient comms.
Debojyoti Pal | Data
TRUST in our people. Trust in our process. And trust in our gut.
Deborina Bhattacharyya | Search
Nina Forssell | Content
Anna Roberts | CX
Helping pharma to build trust, education and empowerment.
Indradeep Chakraborty | Data
Ross Taylor | Search
Olivia Lacide | CX
Rob Hayes | CX
The FREEDOM to work in a way we find more productive and inspiring.
Troy Laypo | Finance
Gairik Saha | Data
Shilpa Bhowmik | Performance
A talent pool of 7.7Bn, not 200 miles of the office.
Jono Brain | Partner, CX
Katia Santos | Data
Biman Naskar | Data
Do one thing well. Together.
Most agencies will tell you they do search, social or digital to get your business and worry about it later. Like it’s an add on or a nice to have. But just as you specialize in medicine, you get the best results when you work with specialists in marketing too. And we’re lucky to work with the very best.
We’re Anything. As our name suggests, we don’t believe in limits. Partnering with The Considered creates more opportunities for us to explore, find, consider and craft creative solutions to digital problems and better customer experiences. With the objective to build a team that pairs beautifully crafted creative with cutting-edge technology, our creatives, developers and planners endeavor to develop thoroughly considered solutions for businesses of all shapes, sizes and sectors.
Foundry3 is a science, creativity and innovation company working to build the future of healthcare in partnership and collaboration with our partners across The Considered. Most importantly, we exist to solve problems primarily through digital health and social applications. We help companies to better support their products in a fast moving world where the opportunities to improve people’s lives through the combination of science, creativity and technological innovation have never been more exciting and were almost unimaginable even a decade ago.
Performance.io is a on a mission alongside The Considered to deliver health, tech and consumer brands the online ROI they deserve. We are able to deliver fully optimized end-to-end online ecosystems via our performance packages that have transformed conversions and results for our clients.
Pharma marketing has become formulaic, it is tried and tested, rinse & repeat, over and over. Before the pandemic there was an awareness that this formulae was becoming less and less effective but it was still the safe bet. The formulae, which is reliant on face-to-face engagement to build rapport with customers, increase share of voice and drive brand awareness, is now broken. Revolution is very, very hard. Much of the industry is wedded to this old way of doing things, it is their financial livelihood. The make-up of campaigns is an iteration of what went before – a production line. The Considered want to break this formulae, break the rules that are often followed without thought. The Considered offer new ideas to enable pharma to build trust, knowledge and empowerment across the healthcare community, unlocking clinical benefits and driving commercial success.
Why ‘The Considered’?
Because progress in pharma has often been thwarted by innovation for the sake of innovation. Innovation to win a pitch, sound smart or baffle the audience. If there was less spin, less propaganda and more meaningful action, greater progress would be made.
The Considered use their experience, their wisdom and their insight, combined with robust data to deliver meaningful programs, with empathy, thought and consideration. Every idea, every campaign, every innovation. Nothing without purpose. And because everyone in the team, shares these values – The Considered.
What rules are you breaking?
If you want new ways to connect and support your customers, then we’d love to help.
We are not intending to break the FDA rules. Compliance rules. Or compromise safety. We are, however, intending to challenge convention to improve outcomes and drive commercial success. The team includes pioneers from within advertisement & technology, a ground-breaking surgeon and some of the most respected and innovative leaders from within pharma. Since 2005 and the launch of the first digital only brand campaign, to seizing the initiative and establishing a global community on Clubhouse in 2021, the team has a proven track record for challenging convention and delivering ROI. If you are seeing the same old visual aids, leave pieces, and brochures, if you are not getting the impact from your omnichannel campaign, then we’d be happy to discuss new ways, for the new hybrid world.